Global IVF”s founders, Kathryn Kaycoff-Manos, MA and Lauri de Brito, are heating things up in Vegas this summer at the StartART 2011 in August! And by that we mean cashing in on the international infertility market. Lauri and Kathryn will be hosting a lunch table for other attendees to discuss how US clinics can attract more foreign clients. Is there really something you can do (or your clinic can do) to attract international patients? Oh yes, there is. Okay, it may not be as good a payoff as a 21, but Kathryn and Lauri’s advice can easily turn the tables in your clinic’s favor. Whether you’re a US clinic or an international one – the info is the same… Currently, many clinics look to attract international patients without thinking to tailor their program or language to the traveling client’s needs. They make many innocent missteps in their websites and initial presentations. Clinics, coordinators, REs, nurses… truly anyone who has contact with the patient needs to learn what turns an international patient on and what turns them off. They really are a different type of patient than a US citizen traveling domestically for treatment. Lauri & Kathryn will give specific information to attendees on how to tailor their communication style to best attract and satisfy these very special clients.

We are also pleased to announce that top fertility therapist, Andrea Bryman, will be joining Kathryn and Lauri as the round table moderator.

For those who don’t already know about the SmartART convention – it’s the Annual REI Nursing Congress: Scientific & Therapeutic Approaches To Assisted Reproductive Technology (StartART, formally known as SmartART) is an educational convention featuring comprehensive, up-to-date developments in reproductive medicine—including technological, psychosocial, legal issues and much more. If you are attending the START ART 2011 convention be sure to join Kathryn and Lauri from 12:30-2:00pm on August 4!